Small Batch Systems
Batch 01 · Email & Retention Kit

The 8 Klaviyo flows your store is missing.

Built in one weekend, in your brand's voice. A practical kit for small Shopify brands: flow blueprints, an AI copy system and a branded email template. Stop building emails from scratch, and skip the agency.

Free. Takes 10 minutes. You'll also join the waitlist for the full kit.

See what's inside
  • 8 flows
  • Kit + Sheet
  • Built for Klaviyo
  • Real client work
Free · Flow Gap Check

Find your gaps in 10 minutes.

12 yes-or-no questions show which flows your store has, which are missing, and what to build first. Includes the full Abandoned checkout blueprint, free.

  1. Q 01 / 12

    Do new subscribers get a welcome series of at least 3 emails?

  2. Q 04 / 12

    Does your checkout flow stop for anyone who has already ordered?

  3. Q 12 / 12

    Do you stop emailing subscribers who haven't engaged in 90+ days?

Get the free Flow Gap Check
Flow Gap CheckSample result

Your score

7/12

Missing flows · 3

  • Post-purchaseBuild 1st
  • Browse abandonmentBuild 2nd
  • SunsetBuild 3rd
The problem

Email is the channel you own. Most small stores barely use it.

  1. You have Klaviyo, but only a welcome email.

    Most flows were never set up, or still run on default templates.

  2. AI writes, but it doesn't sound like you.

    Generic prompts give generic emails that your customers skip.

  3. One email takes an afternoon.

    Without a designer, building and uploading a single email eats hours.

Before / after

The same email, before and after.

Default template
The same 48-hour offer email in a plain default template: grey, generic, no hierarchy, a basic button.
Built with the kit
The same email designed with the kit: branded header, the headline “Your 48-hour offer”, a discount code box, a product block and a strong button.

Same Klaviyo account. Same images. Designed with the kit's AI design module in minutes, not an afternoon.

Contents · 7 modules

Seven modules. One weekend.

Contents

Batch 01 · Email & Retention Kit

  1. 01

    Diagnose

    Run the Flow Gap Check: see which flows you have, which are missing, and what to build first.

    You get: The Flow Gap Check: which flows you have, which are missing, and what to build first

  2. 02

    Brand Brief

    Map your products and pick your hero products, then build a one-page Brand Brief from your site, reviews and ads.

    You get: Your product map with 1–3 hero products, and 2 prompts that turn your site, reviews and ads into the one-page brief every email writes from: voice, buyer, doubts, proof and approved claims

  3. 03

    Flow blueprints

    Triggers, filters, splits and timing for all 8 core flows, explained step by step.

    You get: All 8 flows and 31 emails: trigger, filters, timing, exits, what each email has to do, and the mistakes to avoid

  4. 04

    Copy system

    Ready-made prompts for every email type that always write in your brand's voice.

    You get: 5 prompts: project setup, one email, subject lines, quality check and a whole flow at once, plus a full worked example

  5. 05

    Creative

    Images of your hero products and short motion for every email slot, with the right tool for each job.

    You get: 6 prompts for images of your hero products and short motion, matched to each email slot, with which tool to use for which job

  6. 05b

    Email design

    A branded template and prompts that turn your copy and the images already in Klaviyo into finished emails.

    You get: 2 prompts: your branded master template for Klaviyo, and a block-by-block build sheet for every email

  7. 06

    Launch & measure

    Set everything up in Klaviyo and know exactly what to check in your first 30 days.

    You get: Inbox setup, testing, the order to switch flows on, a 15-minute weekly check and a monthly review prompt

Online kit, sign in with your email (no password) · Your own Google Sheet · One-click copy on every prompt · For Klaviyo

8 flows · 1 customer journey

The 8 flows every small store needs

  1. 01 · Subscribe

    Welcome series

    Turn new subscribers into first-time buyers.

  2. 02 · Browse

    Browse abandonment

    Bring back visitors who viewed a product.

  3. 03 · Cart

    Abandoned cart

    Help shoppers finish what they added to cart.

  4. 04 · Checkout

    Abandoned checkout

    Recover checkouts that were started but not completed.

  5. 05 · Purchase

    Post-purchase

    Thank, educate and ask for a review, with separate paths for first-time and repeat buyers.

  6. 06 · Reorder

    Replenishment & cross-sell

    Remind customers when it's time to reorder, or suggest what goes with it.

  7. 07 · Lapse

    Winback

    Re-engage customers who haven't bought in a while.

  8. 08 · Inactive

    Sunset

    Clean out inactive subscribers to protect your deliverability.

Compare

What it takes to get these flows built.

Ways to get your Klaviyo flows built, compared
AgencyFlow appsAI tools, no systemOur kitThe kit
Cost$2,500–6,000 setup, often plus a monthly retainerCostMonthly subscriptionCost~$20/monthCostOne-time price, revealed at launch + an AI plan (Claude, ChatGPT or Gemini)
You getDone for youYou getShows gaps, no strategy or copyYou getGeneric copy, no structureYou getBlueprints, AI copy and design system
Who does itThe agencyWho does itYou, without a planWho does itYou, guessingWho does itYou, with a proven plan

The kit works with the AI plan you already use. It gives it the structure, prompts and blueprints to produce on-brand flows.

Who it's for

Is this for you?

Built for you if

  • You run a small Shopify brand (1–10 people) and handle marketing yourself.
  • You use Klaviyo, free or paid, or plan to.
  • You sell your own products, and customers can buy again.
  • You'd rather learn the system than pay an agency every month.
  • You're about to launch and want your flows ready before you spend a cent on ads.

Not for you if

  • Your store isn't on Shopify.
  • You already have an agency or an in-house retention team.
  • You're looking for a done-for-you service.
  • You sell B2B or only on marketplaces.
One weekend

Diagnose. Build. Launch.

  1. Step 01 / 03Friday evening

    Diagnose

    Run the Flow Gap Check, map your products and build your Brand Brief.

    Batch 01Email & Retention Kit
  2. Step 02 / 03Saturday

    Build

    Follow the blueprints and let the AI system write and design each email.

    Batch 01Email & Retention Kit
  3. Step 03 / 03Sunday

    Launch

    Import into Klaviyo, test on mobile, and switch your flows on.

    Batch 01Email & Retention Kit
Maker's note

Made by a retention team, not a guru

Small Batch Systems is run by a small e-commerce retention team: strategy, copy and email design under one roof. We've built Klaviyo programs for DTC brands in skincare, fashion, supplements, pet products and watersports gear. The kit is the process we use for client work, written down so you can run it yourself.

— The Small Batch Systems team

years in email and retention
9+
brands worked with
30+
flows built
450+

Worked withBrands in skincare, fashion, supplements, pet products and watersports gear.

FAQ

Questions, answered.

Questions? Email hello@smallbatchsystems.com.

01Do I need to know how to code?

No. You copy prompts into Claude, ChatGPT or Gemini and paste the result into Klaviyo. Every step is written out, with the exact Klaviyo menus.

02My store isn't live yet. Is it too early?

No, it's the best time. Set up at least the welcome series and abandoned checkout before launch, so the visitors your ads bring in are captured and followed up from day one.

03Which AI tool do I need?

The kit works with Claude, ChatGPT or Gemini. A paid plan is recommended: it keeps your brief in one project and handles longer emails and templates better.

04I sell a lot of products. Does it still work?

Yes. You start by mapping your catalog and picking one to three hero products. Emails that show what a shopper picked (cart, checkout, browse, reorder) are written to fit every product you sell, and the kit shows where a separate version per category is worth it.

05Does it work with Shopify Email, Omnisend or Mailchimp?

It's built for Klaviyo: the flow blueprints, setup steps and email template use Klaviyo features like flow filters, conditional splits, Smart Sending and its product and coupon blocks. Much of it carries over to other platforms: the Brand Brief, the copy and image prompts and the structure of every email work anywhere. You'd set up the flows with your platform's own settings. On Klaviyo, you get the full value.

06Will this increase my revenue?

We can't promise numbers. Results depend on your list, your products and your offer. What the kit gives you is the same flow structure agencies set up for their clients, built for your store and in your voice.

07How is the kit delivered?

Online. After purchase you sign in with your email and get your own copy of the Workspace Google Sheet. Every prompt has a one-click copy button.

08What do I get for joining the waitlist?

The free Klaviyo Flow Gap Check right away, and the launch price when the kit opens in January 2027.

Batch 01 · Free to start

Start with the free Flow Gap Check.

Free. Takes 10 minutes. You'll also join the waitlist for the full kit.

Get the free Flow Gap Check